Hangzhou HUAZHONGCHENG Restaurant Chain is a large catering Chinese enterprise with a famous brand “ HUAZHONGCHENG ” , which means “ cuisine paradise in flowers ” . It was founded in 1994. At present, the chain has developed into 5 branches, namely, HUAZHONGCHENG restaurant, New HUAZHONGCHENG restaurant, HUAZHONGCHENG OU XIANG JU Restaurant, Provincial People's Auditorium HUAZHONGCHENG and HUAZHONGCHENG Seafood Restaurant. After 10 years ' rapid development, Hangzhou HUAZHONGCHENG Catering Chain owns more than 32000square meters business area, nearly 300 balconies with various styles which can accommodate more than 9500 people to enjoy meal simultaneously. Our annual sales volume is beyond ten millions, among which millions are taxation to government. By now, HUAZHONGCHENG has become one of the most influential catering enterprises in Hangzhou.
In 1994, the first member of the restaurant chain ---HUAZHONGCHENG Restaurant opened business. In 1998 we moved site to Qing Tai road and continued our business. By right of our endeavor and strengthens, we became eminent in so many catering enterprises. In 1999 we poured our capital on the investment program of New HUAZHONGCHENG Restaurant, which has been regarded as the aircraft carrier in the catering industry of Hangzhou. Luxurious and comfortable meal environment makes you can't help raising compliment. In November of 2001, HUAZHONGCHENG restaurant opened a new hall of “ Ormer & Shark fin Dinning Hall ” which initiated the superb level business meal in Hangzhou. In December of 2002, we won the bid of running business of OU XIANGJU Restaurant beside Leifeng Pagoda, West Lake, Hangzhou with a capital of RMB 17,300,000 yuan. In the same year, HUAZHONGCHENG OU XIANGJU Restaurant debuted it business. Its main feature is aquatic products from “ three lakes and one river ” around Hangzhou city. In 2003, with our imposing power, we got the bid of business right of the provincial people stadium banquet hall. On June 18, 2003, it opened its business. The new banquet hall possesses more than 12,000 square meters meal area, 98 elegant and delicate characteristic balconied, luxurious banquet hall accommodating 1000 people, and all kinds VIP balcony and balcony with local decoration characteristic. The restaurant presents dishes of high grade, medium grade and common grade adapting to all kinds of consumption group, which are enjoying great popularity among customers. It is an ideal place for large-scale political affairs, furthermore is the optimal choice for customers to taste delicious dishes. In July 2004, the restaurant chain has established its 5 th member — HUAZHONGCHENG Sea Food Restaurant. It featured as luxury environment, exquisite dishes, detailed service system and pleasant smile from waiters and waitress.
Since establishment we enjoyed great trust of our customers for top-grade meal environment, unique service principle, popularized consumption positioning, thus, gradually we establish an image of the well-known catering enterprise in Hangzhou even in the Zhejiang province.
Hangzhou HUAZHOGNCHENG catering china enterprise all along sticks to its managerial principles “managerial with credibility, operating with reputation”, by its consummate techniques, benign service, favorable pricing and comfortable environment, it has enjoyed great reputation and compliment among customers , and attracted numerous guests from home and abroad. HUAZHONGCHENG has been awarded as “ China Notable Catering Restaurant”, “Hangzhou Famous Restaurant”, “Superb Catering Restaurant”, “Municipal Price & Quality Trustable Unit”, “Customers' Trustable Unit” etc. And it also stepped into the procession of national catering enterprises enjoying advanced managerial means. It has imposing technological and managerial strength, complete organization of communist party and Youth colleague union, and practical managerial mode connecting to people. In addition we employed experts of this industry, a senior expert of China catering committee, 6 China Service Master, 5 Provincial Cooking Master, and over 30 chefs with high level professional certificate, “superb grade one chef” and ‘superb grade two chef”. Several dishes namely “ straw duck” “ wave fragrant fish”, “jade green salted fish” are awarded as “new Hangzhou famous dish” in 2000 west lake exposition. In 2001 it got 4golden prized and 5silver prizes in the competition of China Table Delicacies Festival Famous Dish & Refreshment” in west lake exposition. In 2003, we sponsored the 3 rd China Good Food Festival and International Food Exhibition , and also got the highest honor as international famous restaurant and international food golden prize and other 16 prizes as well. Furthermore, in 2004, our restaurants has passed the inspection from provincial, city, and district Health and Sanitation Bureaus and awarded as A Level Food Sanitation Restaurant. In 2005, the enterprise was award as a provincial civilized unite.
In the new century, we will continue to implement brand strategy and exert brand effect, persist on out managerial conception “ quality first, worthy service ” and our managerial aim “ outstanding in 5aspects: top-ranking grade, facility, quality, service and management ” . We will be resolute to make efforts to serve customers, to be industrialized and institutionalized, to realize the second rapid development of the enterprise.
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